One of the highlights of this weekend’s Big River Rally is an exclusive tour of the birthplace of S&S Cycle.

Howard Kelly, with S&S joined La Crosse Talk to preview the tour, which will feature six ultra-custom bikes that have only been shown at a handful of events this year — and a look at the manufacturing side of things at the Viola, Wis., plant.

S&S Cycle is a living chronicle of American V‑Twin performance engineering. Those on Saturday’s Big River Rally ride to Viola will step into a rural Wisconsin barn-turned-global brand. 

The S&S tour is just one of many events happening during Friday and Saturday’s Big River Rally. Another highlight is the Budweiser Clydesdales trotting through downtown and Riverside Park at 2 p.m. Saturday. There's also a motorcycle stunt show by Pat Smage. 

Concerts cap off both nights, including Texas Hippie Coalition headlining Friday and Drowning Pool on Saturday. Friday's ride and Saturday's rides are free. Tickets to the rest of the events can be had here.

One of the highlights of this weekend&rsquo;s <a href="https://www.bigriverrally.com/">Big River Rally</a> is an exclusive tour of the birthplace of S&amp;S Cycle.
Howard Kelly, with S&amp;S joined La Crosse Talk to preview the tour, which will feature six ultra-custom bikes that have only been shown at a handful of events this year &mdash; and a look at the manufacturing side of things at the Viola, Wis., plant.
S&amp;S Cycle is a living chronicle of American V‑Twin performance engineering. Those on Saturday&rsquo;s Big River Rally ride to Viola will step into a rural Wisconsin barn-turned-global brand.&nbsp;
The S&amp;S tour is just one of many events happening during Friday and Saturday&rsquo;s Big River Rally. Another highlight is the Budweiser Clydesdales trotting through downtown and Riverside Park at 2 p.m. Saturday. There's also a motorcycle stunt show by Pat Smage.&nbsp;
Concerts cap off both nights, including Texas Hippie Coalition headlining Friday and Drowning Pool on Saturday. Friday's ride and Saturday's rides are free. Tickets to the rest of the <a href="https://tickets.aroundrivercity.com/events/big-river-rally-2025-6-27-2025">events can be had here</a>.

WIZM's LaCrosse Talk. News and talk about the issues of the day for Western Wisconsin.

WIZM's LaCrosse Talk. News and talk about the issues of the day for Western Wisconsin.

WIZM - La Crosse  Talk Interviews

WIZM’s La Crosse Talk brings you the voices shaping Western Wisconsin.
Broadcast live weekday mornings on WIZM News Talk 92.3 FM, 106.7 FM, 1410 AM, and streaming at wizmnews.com and on the WIZM app, La Crosse Talk dives into the headlines, local politics, community issues, and conversations that matter most to listeners in the Coulee Region. Hosted as part of the La Crosse Talk Morning Show, each episode features in-depth interviews with newsmakers, elected officials, experts, and everyday citizens offering real perspectives on the events and decisions impacting La Crosse and surrounding communities. Whether it's breaking news, civic discussions, or community stories, La Crosse Talk keeps you informed and connected to the place you call home.

WIZM&rsquo;s La Crosse Talk brings you the voices shaping Western Wisconsin. Broadcast live weekday mornings on WIZM News Talk 92.3 FM, 106.7 FM, 1410 AM, and streaming at <a href="https://www.wizmnews.com/">wizmnews.com</a> and on the WIZM app, La Crosse Talk dives into the headlines, local politics, community issues, and conversations that matter most to listeners in the Coulee Region. Hosted as part of the La Crosse Talk Morning Show, each episode features in-depth interviews with newsmakers, elected officials, experts, and everyday citizens offering real perspectives on the events and decisions impacting La Crosse and surrounding communities.&nbsp;Whether it's breaking news, civic discussions, or community stories, La Crosse Talk keeps you informed and connected to the place you call home.