Oktoberfest La Crosse executive director, Hannah Amundson, joins to preview this year’s event, which includes voting for the best “act” in the two parades — called the People’s Choice awards. We also discuss her job and promoting Oktoberfest year long, plus one good and one bad idea to bring to fest. 

Amundson, who has been the executive director for four years, breaks down all of the different aspects of fest that she said has something for everyone. 

We also propose her some good and bad ideas taken from last week’s conversation with Oktoberfest historian, Brad Quarberg. 

Oktoberfest La Crosse executive director, Hannah Amundson, joins to preview this year&rsquo;s event, which includes voting for the best &ldquo;act&rdquo; in the two parades &mdash; called the People&rsquo;s Choice awards. We also discuss her job and promoting Oktoberfest year long, plus one good and one bad idea to bring to fest.&nbsp;
Amundson, who has been the executive director for four years, breaks down all of the different aspects of fest that she said has something for everyone.&nbsp;
We also propose her some good and bad ideas taken from <a href="https://www.wizmnews.com/2025/09/22/brad-quarberg-on-when-oktoberfest-la-crosse-featured-a-paddle-wheeler-race-and-the-medallion-was-held-hostage/">last week&rsquo;s conversation with Oktoberfest historian, Brad Quarberg</a>.&nbsp;

WIZM's LaCrosse Talk. News and talk about the issues of the day for Western Wisconsin.

WIZM's LaCrosse Talk. News and talk about the issues of the day for Western Wisconsin.

WIZM - La Crosse  Talk Interviews

WIZM’s La Crosse Talk brings you the voices shaping Western Wisconsin.
Broadcast live weekday mornings on WIZM News Talk 92.3 FM, 106.7 FM, 1410 AM, and streaming at wizmnews.com and on the WIZM app, La Crosse Talk dives into the headlines, local politics, community issues, and conversations that matter most to listeners in the Coulee Region. Hosted as part of the La Crosse Talk Morning Show, each episode features in-depth interviews with newsmakers, elected officials, experts, and everyday citizens offering real perspectives on the events and decisions impacting La Crosse and surrounding communities. Whether it's breaking news, civic discussions, or community stories, La Crosse Talk keeps you informed and connected to the place you call home.

WIZM&rsquo;s La Crosse Talk brings you the voices shaping Western Wisconsin. Broadcast live weekday mornings on WIZM News Talk 92.3 FM, 106.7 FM, 1410 AM, and streaming at <a href="https://www.wizmnews.com/">wizmnews.com</a> and on the WIZM app, La Crosse Talk dives into the headlines, local politics, community issues, and conversations that matter most to listeners in the Coulee Region. Hosted as part of the La Crosse Talk Morning Show, each episode features in-depth interviews with newsmakers, elected officials, experts, and everyday citizens offering real perspectives on the events and decisions impacting La Crosse and surrounding communities.&nbsp;Whether it's breaking news, civic discussions, or community stories, La Crosse Talk keeps you informed and connected to the place you call home.