Olivia Moths and Sarah Staff in studio to preview this year’s 20th annual Steppin’ Out in Pink event.

Steppin’ Out In Pink supports breast cancer research and patient support programs at Gundersen's Norma J. Vinger Center for Breast Care.

Motes is the Philanthropy Program Coordinator at Gundersen Medical Foundation in La Crosse. She talks about how all the money raised stays local, what 20 years of doing this means and some of the event's history.

While the event isn't until Sept. 13, early registration opened this week.

Steppin’ raised a record $443,000 last year with 4,000 people registered, so Moths said the goal this year is $500,000.

The most ever to participate was 6,500 and Steppin’ has raised over $7 million over its 19 years.

Moths also noted that a little unknown here is that there’s a cancer research lab on the UW-La Crosse campus, and we also talk about what they do there a bit.

Olivia Moths and Sarah Staff in studio to preview this year&rsquo;s 20th annual Steppin&rsquo; Out in Pink event.
Steppin&rsquo; Out In Pink supports breast cancer research and patient support programs at Gundersen's Norma J. Vinger Center for Breast Care.
Motes is the Philanthropy Program Coordinator at Gundersen Medical Foundation in La Crosse. She talks about how all the money raised stays local, what 20 years of doing this means and some of the event's history.
While the <a href="https://www.facebook.com/SteppinOutInPink">event</a> isn't until Sept. 13, early registration <a href="https://steppinoutinpink.donordrive.com/index.cfm?fuseaction=cms.page&amp;id=1006#active-accordion-tab-1">opened this week</a>.
Steppin&rsquo; raised a record $443,000 last year with 4,000 people registered, so Moths said the goal this year is $500,000.
The most ever to participate was 6,500 and Steppin&rsquo; has raised over $7 million over its 19 years.
Moths also noted that a little unknown here is that there&rsquo;s a cancer research lab on the UW-La Crosse campus, and we also talk about what they do there a bit.

WIZM's LaCrosse Talk. News and talk about the issues of the day for Western Wisconsin.

WIZM's LaCrosse Talk. News and talk about the issues of the day for Western Wisconsin.

WIZM - La Crosse  Talk Interviews

WIZM’s La Crosse Talk brings you the voices shaping Western Wisconsin.
Broadcast live weekday mornings on WIZM News Talk 92.3 FM, 106.7 FM, 1410 AM, and streaming at wizmnews.com and on the WIZM app, La Crosse Talk dives into the headlines, local politics, community issues, and conversations that matter most to listeners in the Coulee Region. Hosted as part of the La Crosse Talk Morning Show, each episode features in-depth interviews with newsmakers, elected officials, experts, and everyday citizens offering real perspectives on the events and decisions impacting La Crosse and surrounding communities. Whether it's breaking news, civic discussions, or community stories, La Crosse Talk keeps you informed and connected to the place you call home.

WIZM&rsquo;s La Crosse Talk brings you the voices shaping Western Wisconsin. Broadcast live weekday mornings on WIZM News Talk 92.3 FM, 106.7 FM, 1410 AM, and streaming at <a href="https://www.wizmnews.com/">wizmnews.com</a> and on the WIZM app, La Crosse Talk dives into the headlines, local politics, community issues, and conversations that matter most to listeners in the Coulee Region. Hosted as part of the La Crosse Talk Morning Show, each episode features in-depth interviews with newsmakers, elected officials, experts, and everyday citizens offering real perspectives on the events and decisions impacting La Crosse and surrounding communities.&nbsp;Whether it's breaking news, civic discussions, or community stories, La Crosse Talk keeps you informed and connected to the place you call home.