NIL deals in Wisconsin sports

More taxes in Illinois sports gambling

Benefits to state track in La Crosse

Adam Hoffer, director of excise tax policy at the Tax Foundation, joins La Crosse Talk to cover everything from Wisconsin high school athletes profiting off their names, to the state track meet’s economic impact on La Crosse and Illinois passing a sports betting tax hike in the middle of the night.

We kick things off with the recent 293-108 vote by Wisconsin athletic directors in favor of allowing high schoolers to profit off their name, image and likeness (NIL). As NIL and the transfer portal continue to reshape college sports, we explore whether similar changes are coming to the high school level — think Johnny Davis transferring to Onalaska High School because a business there paid him thousands of dollars in an NIL deal.

Next, we dive into the world of sports gambling. While Wisconsin has narrowly legalized betting and sees minimal revenue, Illinois just passed a surprise tax increase that could rake in more money—but it’s not sitting well with the industry.

Finally, with some 20,000 flooding into La Crosse for the WIAA state track meet at UW-L, we take a closer look at the claims of major economic impact. Do events like state track and Oktoberfest really bring in tens of millions to La Crosse? We break it down on how accurate those studies are.

Adam Hoffer, director of excise tax policy at the Tax Foundation, joins La Crosse Talk to cover everything from Wisconsin high school athletes profiting off their names, to the state track meet&rsquo;s economic impact on La Crosse and Illinois passing a sports betting tax hike in the middle of the night.
We kick things off with the recent 293-108 vote by Wisconsin athletic directors in favor of allowing high schoolers to profit off their name, image and likeness (NIL). As NIL and the transfer portal continue to reshape college sports, we explore whether similar changes are coming to the high school level &mdash; think Johnny Davis transferring to Onalaska High School because a business there paid him thousands of dollars in an NIL deal.
Next, we dive into the world of sports gambling. While Wisconsin has narrowly legalized betting and sees minimal revenue, Illinois just passed a surprise tax increase that could rake in more money&mdash;but it&rsquo;s not sitting well with the industry.
Finally, with some 20,000 flooding into La Crosse for the WIAA state track meet at UW-L, we take a closer look at the claims of major economic impact. Do events like state track and Oktoberfest really bring in tens of millions to La Crosse? We break it down on how accurate those studies are.

WIZM's LaCrosse Talk. News and talk about the issues of the day for Western Wisconsin.

WIZM's LaCrosse Talk. News and talk about the issues of the day for Western Wisconsin.

WIZM - La Crosse  Talk Interviews

WIZM’s La Crosse Talk brings you the voices shaping Western Wisconsin.
Broadcast live weekday mornings on WIZM News Talk 92.3 FM, 106.7 FM, 1410 AM, and streaming at wizmnews.com and on the WIZM app, La Crosse Talk dives into the headlines, local politics, community issues, and conversations that matter most to listeners in the Coulee Region. Hosted as part of the La Crosse Talk Morning Show, each episode features in-depth interviews with newsmakers, elected officials, experts, and everyday citizens offering real perspectives on the events and decisions impacting La Crosse and surrounding communities. Whether it's breaking news, civic discussions, or community stories, La Crosse Talk keeps you informed and connected to the place you call home.

WIZM&rsquo;s La Crosse Talk brings you the voices shaping Western Wisconsin. Broadcast live weekday mornings on WIZM News Talk 92.3 FM, 106.7 FM, 1410 AM, and streaming at <a href="https://www.wizmnews.com/">wizmnews.com</a> and on the WIZM app, La Crosse Talk dives into the headlines, local politics, community issues, and conversations that matter most to listeners in the Coulee Region. Hosted as part of the La Crosse Talk Morning Show, each episode features in-depth interviews with newsmakers, elected officials, experts, and everyday citizens offering real perspectives on the events and decisions impacting La Crosse and surrounding communities.&nbsp;Whether it's breaking news, civic discussions, or community stories, La Crosse Talk keeps you informed and connected to the place you call home.