The new Explore La Crosse travel guide was recently released. The guide offers up many opportunities to visit, enjoy and discover in Western Wisconsin. It features articles about festivals, adventures and destinations navigation guides.  Explore La Crosse Executive Director A.J. Frels spoke appeared on La Crosse Talk with Sean Dwyer on Tuesday. He began by explaining how they market the community to potential tourists and visitors. There was also a discussion on what is coming up in 2026 for activities in the community. First, they talked about who makes the trip to the La Crosse area and how much they spend enjoying their time in the Coulee Region. Folks from Milwaukee like it here!

The new Explore La Crosse travel guide was recently released. The guide offers up many opportunities to visit, enjoy and discover in Western Wisconsin. It features articles about festivals, adventures and destinations navigation guides.&nbsp; Explore La Crosse Executive Director A.J. Frels spoke appeared on La Crosse Talk with Sean Dwyer on Tuesday. He began by explaining how they market the community to potential tourists and visitors. There was also a discussion on what is coming up in 2026 for activities in the community. First, they talked about who makes the trip to the La Crosse area and how much they spend enjoying their time in the Coulee Region. Folks from Milwaukee like it here!

WIZM's LaCrosse Talk. News and talk about the issues of the day for Western Wisconsin.

WIZM's LaCrosse Talk. News and talk about the issues of the day for Western Wisconsin.

WIZM - La Crosse  Talk Interviews

WIZM’s La Crosse Talk brings you the voices shaping Western Wisconsin.
Broadcast live weekday mornings on WIZM News Talk 92.3 FM, 106.7 FM, 1410 AM, and streaming at wizmnews.com and on the WIZM app, La Crosse Talk dives into the headlines, local politics, community issues, and conversations that matter most to listeners in the Coulee Region. Hosted as part of the La Crosse Talk Morning Show, each episode features in-depth interviews with newsmakers, elected officials, experts, and everyday citizens offering real perspectives on the events and decisions impacting La Crosse and surrounding communities. Whether it's breaking news, civic discussions, or community stories, La Crosse Talk keeps you informed and connected to the place you call home.

WIZM&rsquo;s La Crosse Talk brings you the voices shaping Western Wisconsin. Broadcast live weekday mornings on WIZM News Talk 92.3 FM, 106.7 FM, 1410 AM, and streaming at <a href="https://www.wizmnews.com/">wizmnews.com</a> and on the WIZM app, La Crosse Talk dives into the headlines, local politics, community issues, and conversations that matter most to listeners in the Coulee Region. Hosted as part of the La Crosse Talk Morning Show, each episode features in-depth interviews with newsmakers, elected officials, experts, and everyday citizens offering real perspectives on the events and decisions impacting La Crosse and surrounding communities.&nbsp;Whether it's breaking news, civic discussions, or community stories, La Crosse Talk keeps you informed and connected to the place you call home.