Like any classic hustle, phishing has staying power. The fake emails and texts that lure you into a digital con—Free cruise! Act now!—may not comprise a very technical hack, but the attackers behind them still put a lot of resources and expertise into giving their cons as much authenticity as possible. That’s what makes it so difficult to protect yourself against phishing. You know not to click links in shady emails. You know to think twice before clicking any link in any email.

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