In a bright warehouse in the heart of Northern California’s cannabis country, a metal gate slowly peels up. “Also Sprach Zarathustra”—the iconic music from 2001: A Space Odyssey—blares as the room behind is revealed. A mob of marijuana farmers and local politicians and activists and venture capitalists shuffle through into the Willy Wonka factory of weed.

Get in-depth coverage of current and future trends in technology, and how they are shaping business, entertainment, communications, science, politics, and society.

Advertisement