The long-awaited Falcon Heavy rocket roared to life on Wednesday at 12:30 pm Eastern, as SpaceX fired up the 27 Merlin engines that power the triple-booster rocket at Kennedy Space Center. Perched atop what CEO Elon Musk claims will be the most powerful lift vehicle in the world is the billionaire’s Tesla Roadster, which will launch toward a Mars elliptical orbit on the Falcon Heavy’s upcoming maiden flight.

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