Like most people, Daniel Ibrahim remembers exactly where he was the first time he came across a tiny, bug-eyed, toothless, limp-tongued cat called Lil Bub, the internet-breaking Queen of Cute. It was September 2014, during a mild night in Berlin, when the molecular geneticist found himself watching a Vice documentary on social media-famous felines by the blue light of his computer. But unlike most people, Ibrahim’s next move wasn’t to buy a Lil Bub shirt or join the ranks of her 2.

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