In March, when Netflix quietly dropped its original teen suicide mystery series 13 Reasons Why, it took a few days for people to start freaking out. But soon, schools started sending home notes warning parents about the show’s graphic depictions of suicide and rape. Psychologists wrote op-eds denouncing its disregard for the World Health Organization’s suicide portrayal guidelines. News outlets published more than 600,000 stories about it. And then, there was Twitter.

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