What beer wants to know is, why do you hate America? How can you just sit in front of the game on Super Bowl Sunday, ice cold domestic lager close to hand, and not consider the future of that great institution? No, not the Super Bowl—the beer. Beer is America. Americans drank 2.9 billion cases in 2017, more than any other alcoholic beverage. It’s true, sales look to be going down, and prices look to be going up. But beer has an even more existential problem.

Get in-depth coverage of current and future trends in technology, and how they are shaping business, entertainment, communications, science, politics, and society.

Advertisement