On November 7, 2016, the day before the US election, I compared the number of social media followers, website performance, and Google search statistics of Hillary Clinton and Donald Trump. I was shocked when the data revealed the extent of Trump’s popularity. He had more followers across all social platforms and his posts had much higher engagement rates.

Get in-depth coverage of current and future trends in technology, and how they are shaping business, entertainment, communications, science, politics, and society.