WIRED BusinessWith Tech on the Defensive, SXSW Takes an Introspective Turn
The first five days or so of SXSW in Austin are always dedicated to the “interactive” portion of the festival. The city’s downtown streets swell with lanyard-laden “entrepreneurs” and “founders” wearing that familiar uniform of T-shirts screen-printed with their company’s clever logo, an outfit made professional by throwing a blazer over the ensemble.
