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Why Lyft Is Trying to Become the Next Subscription Business

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In many US cities, ride-sharing is a commodity. Both drivers and riders pull up Uber and Lyft interchangeably on their phones, weighing which to use based on price and wait time. That’s a problem for ride-sharing companies. In an industry where new apps like Via, Juno, and Gett are coming online regularly, riders have myriad choices.
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