Why Amazon’s Search for a Second Headquarters Backfired

Amazon announced Tuesday that the 14-month public bidding war for its so-called second headquarters was coming to an end. After reviewing 238 proposals from cities across North America, the company says it will build two large regional offices in Queens, New York and Arlington, Virginia as well as a smaller campus in Nashville, Tennessee. The search was largely a success for CEO Jeff Bezos, who can use valuable data from the losing cities to inform Amazon’s business and future expansion.

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