Tucked into a back corner far from the street, the baby-food section of Whole Foods in San Francisco’s SoMa district doesn’t get much foot traffic. I glance around for the security guard, then reach towards the apple and broccoli superfood puffs. After dropping them into my empty shopping cart, I put them right back. “Did you get it?” I ask my coworker filming on his iPhone. It’s my first paid acting gig.

Get in-depth coverage of current and future trends in technology, and how they are shaping business, entertainment, communications, science, politics, and society.