Julia Enthoven didn’t think much of using her real name and photo in a chat feature on Kapwing, the website she co-founded last year. The site launched its online video-editing tools in October and has garnered 64,000 visits since. From the beginning, Enthoven’s team wanted feedback from users about bugs and feature requests, so they deployed a messaging widget from a company called Drift. Anyone visiting Kapwing’s website saw a chat box on the bottom corner of the page.

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