WIRED BusinessThe TV Ad Isn’t Going Anywhere—It’s Going Everywhere
You’re inching home alongside four lanes of fellow commuters when a digital billboard blinks to a video ad for the latest model of the car you’re driving. Oh yeah, you think, my lease is up next month. Fifteen minutes later, you’re home. You grab your laptop and sink into your couch. You check Facebook and distractedly tune into a new Facebook Original Series.
