The Transformative Power of Reddit's Alien Mascot
Reddit’s little mascot, Snoo, contains multitudes. The precious, ever-smiling alien hangs out at the top of hundreds of subreddits, mixing with the locals like a savvy politician. In r/trees, a community for marijuana enthusiasts, Snoo puffs a joint. In r/gonewild, Snoo poses for a selfie in a wig and lingerie. In r/Asceticism, Snoo dematerializes into the cyberether, its form the mere wisp of an outline. Cheeky bugger. Indeed, Snoo’s existence has always been something of an inside joke.
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