The Risks and Rewards of Tech's Guerrilla Franchising
Call It Franchising 2.0. The tech industry is setting its sights on the little guy, looking to turn ambitious go-getters into small-business owners. Tech companies provide the tools and support; you supply services. Bedeviled by last-mile delivery costs, Amazon began enabling entrepreneurs to launch their own package-delivery hubs this summer. Starting at a relatively modest $10,000, “delivery service partners” can lease fleets of 20 to 40 Amazon-branded vans.
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