Study Revives Debate About Google's Role in Filter Bubbles

Google says a very small percentage of its search results are personalized, a claim that has helped insulate the company from scrutiny over filter bubbles, especially compared with Facebook and YouTube, a Google subsidiary. But a new study from DuckDuckGo, a Google rival, found that users saw very different results when searching for terms such as “gun control,” “immigration,” and “vaccinations,” even after controlling for time and location.

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