Spotify and the Triumph of the Subscription Model
In 2011, when Spotify launched its streaming music service in the U.S., the future of digital media lied squarely in the realm of advertising. Sure, everyone knew ad-based models—sometimes called “the Internet’s original sin”—had flaws. But companies like Google, Yahoo, Facebook and were able to grow very large, very quickly by attracting big audiences to their free services and selling ads.
In 1 playlist(s)
WIRED Business
Get in-depth coverage of current and future trends in technology, and how they are shaping business,…Social links
Follow podcast
Recent clips
Microsoft’s AI Red Team Has Already Made the Case for Itself
05:34
Apps Are Rushing to Add AI. Is Any of It Useful?
05:21
Please Stop Asking Chatbots for Love Advice
08:43