Snap Is No Facebook, and Spiegel Insists He Wants It That Way

Evan Spiegel wants the world to know something: His company, Snap, doesn’t admire Facebook, doesn’t want to be like Facebook, and believes that Snap’s approach to its users and their data is better for the world. Appearing onstage at the Code Conference in Palos Verdes, California, Tuesday night, Spiegel said that Facebook may have changed its products and mission but “fundamentally they will have a hard time changing the DNA of the company.

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