“We’re going to be hauling some grass and some alfalfa bales today,” Cole Sonne cheerfully tells the camera as he drives a tractor over the bumps of his family’s farm in South Dakota. And for the next 12 minutes, the video will show Sonne and his dad do just that, carefully moving hundreds of the bundles, each as tall as a person, across their property. The sun shines down on the farm’s lush grass, peaceful music plays in the background—the effect is soothing.