WIRED BusinessNow the Machines Are Learning How to Smell
Google has its own perfume—or at least one team of the company’s researchers does. Crafted under the guidance of expert French perfumers, the mixture has notes of vanilla, jasmine, melon, and strawberries. “It wasn’t half bad,” says Alex Wiltschko, who keeps a vial of the perfume in his kitchen. Google’s not marketing that scent anytime soon, but it is sticking its nose into yet another aspect of our lives: smell.
