Rockets, electric cars, solar panels, batteries---whirlwind industrialist Elon Musk has set about reinventing one after another. Thursday, he added another ambitious project to the list: Future Tesla vehicles will run their self-driving AI software on a chip designed by the automaker itself. “We are developing customized AI hardware chips,” Musk told a room of AI experts from companies such as Alphabet and Uber on the sidelines of the world’s leading AI conference.

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