Over the past year, Juul, the vaping sensation that dominates 70 percent of the US e-cigarette market, has tried to cultivate the image of decent corporate citizen that wants to play by the rules. The company is known for its legions of obsessive young users who have embraced Juul’s discrete, flash-drive-shaped e-cigarettes and pleasing nicotine pods in flavors like fruit medley and mango.

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