Inside Magic Leap’s Quest To Remake Itself As An Ordinary Company (With a Real Product)

In retrospect, Magic Leap CEO Rony Abovitz realizes that all the hype was a big mistake. “I think we were arrogant,” he says. It’s nearly 11 pm on a Monday night in late July, and we are in the back room of an Italian restaurant not far from the Fort Lauderdale beach. It’s a place he often takes visitors who make the trek from Los Angeles or San Francisco to Mickey Mouse’s Florida homeland for a demo.

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