WIRED BusinessWIRED Business

If Ads Don't Work, Can Publishers Strike Subscription Gold?

View descriptionShare
 
Tony Haile spent seven years trying to save the internet from click-based hell. As CEO of Chartbeat, a software and data provider to publishers, he showed editors, in real time, which stories were “trending” on their sites. He hoped the information would convince media companies and advertisers that their primary way of doing business online---through banner ads, sold through split-second digital auctions for fractions of pennies---could not last.
  • Facebook
  • X (Twitter)
  • WhatsApp
  • Email
  • Download

In 1 playlist(s)

WIRED Business

Get in-depth coverage of current and future trends in technology, and how they are shaping business, 
Social links
Follow podcast
Recent clips
Browse 2,097 clip(s)