How GrubHub Analyzed 4,000 Dishes to Predict Your Next Order

All Matt Maloney wanted to know was whether Chicago-style deep dish pizza is better than New York-style thin crust. It’s a simple question. If he were anyone else, Maloney would have had to get violently anecdotal. Deep dish, while delicious, is obviously not so much a pizza as a casserole; conversely, if you want to put pizza toppings on a cracker, why not just order a flatbread? (Maloney is from Chicago, so you can guess which side he comes down on.) But no.

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