WIRED BusinessHow Grab Is Giving Uber a Run for Its Money in Southeast Asia
Not long after Uber’s pugnacious founders first tested their app among San Franciscans, a pair of Harvard Business School classmates from Malaysia seized upon a similar idea: They wanted to build Uber, but for Asia. In 2012, they launched a ride-sharing service with 40 drivers in Kuala Lumpur. Eventually, they settled on the name Grab. Six years later, Grab dominates the ridesharing market in Southeast Asia, boasting 2.3 million drivers in 168 cities across eight countries.
