WIRED BusinessHow a Boise Company Thrives in the Global Chip Business
Even if you're not a gadget geek, you likely know whether your laptop is powered by an Intel chip or one from a competitor like AMD. The sticker plastered next to your keyboard won't let you forget. But even if you know your Ryzens from your Ice Lakes, you probably don't put much thought into who makes the memory chips that store your data and keep your laptop and smartphone working.
