Facebook's new ad promises to better protect users. On Wednesday, American TV viewers, including fans watching the NBA Playoffs, caught the launch of a major national advertising campaign from Facebook that will appear online, in movie theaters, public transit, billboards, and TV through the summer. “We came here for the friends,” the TV voiceover begins, emphasizing that Facebook is about connecting and making people feel less alone. “But then something happened.

Get in-depth coverage of current and future trends in technology, and how they are shaping business, entertainment, communications, science, politics, and society.

Advertisement