WIRED BusinessCompanies Are Cashing in on Reality TV for Tots
A grinning 4-year-old boy clambers up and down an inflatable backyard water park, collecting oversize Easter eggs, goaded from behind the camera by his mom. The boy, Ryan, stomps the eggs open and unveils plastic toys. It looks like a home movie, but it’s actually the most-watched video on one of the most-watched YouTube channels in the world, Ryan ToysReview. It has been viewed more than 1.1 billion times since 2016, and the leaders of a new startup, Pocket.
