Can Verizon Build a Strong Brand From the Bones of Yahoo and AOL?
Tim Armstrong has spent the last year under renovation. After AOL, the company Armstrong has run for the past nine years, merged with newly acquired corporate sister Yahoo in June, Armstrong was tasked with uniting the two. First he announced a new brand name-–Oath---suggesting a move away from the stale early days of the internet that many people associate with AOL and Yahoo.
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