Can the American Heartland Remake Itself in the Image of Silicon Valley? One Startup Finds Out

 
Ross Diedrich had gone pale and raw-boned. The CEO of a year-old startup in Denver, he’d stay at his office until the middle of the night, go home and sleep for about five hours, then chug a spinach smoothie and start again. He was just 27 years old, but he felt wrung out.

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