WIRED BusinessCan a Facebook Ad Really Sway Your Vote? MoveOn Thinks So
If you are one of the 20 million potential voters that MoveOn, a progressive advocacy group, believes could help swing the midterm elections in Democrats' favor, then chances are, over the next few days, you will see a MoveOn–sponsored ad in your Facebook news feed. It'll be a video of a real voter---not an actor or a politician---explaining why he or she is voting for a given candidate.
