Hangovers are a fixture of South by Southwest. Free branded booze abounds, turning late nights into too-early mornings filled with product demos and repetitive panels. But determined marketers and wide-eyed founders pitch on through the pain, in the unbridled belief they might just be SXSW’s next breakout star. Or at the very least, its next Meerkat. But this year, the conference itself feels a lot like a hangover.

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