All This Newfound Cynicism Is Going to Hamper Big Tech

Earlier this month, a WIRED contributor managed to subvert all the warm, fuzzy feelings produced by the “10-year challenge” meme on social media by asking the question that has haunted free thinkers throughout history: Am I doing what I want to do, or what they want me to do? The challenge, which has flourished on Facebook, Instagram, and Twitter, seems like harmless stuff, offering a forum for regular folks and celebrities alike to use photos to boast about getting better with age (or in the case of Mariah Carey, who posted the same photo as “before” and...

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