WIRED BusinessA $100M Bet That Online Coaching Can Make a Better Manager
The way Alexi Robichaux tells it, his online executive coaching company BetterUp didn’t start because he was a bummed-out, burned-out mid-level manager on a vision quest. Sure, he spent nine months of post-employment with self-improvement books, sports psychology, life coaching, executive coaching, and all sorts of other precision-guided gazes at his own navel. But that wasn’t what did it.
