Note: Today’s show is sponsored by PayPal.

Kartik Hosanagar is a professor at the Wharton School. The problems he studies include: What will it take for people to trust AI agents to buy stuff for them? And how should businesses prepare for a world where their customers include AI agents?

In this episode, Kartik explains:
Why trust in agentic shopping will arrive category by category, not all at once
How a single old Reddit post erased a thriving brand from ChatGPT’s recommendations
Why someone needs to take on the liability risk when purchases go wrong
How treating AI as just another sales channel is the mistake the movie studios made with Netflix
How to get a language model to pay attention to your brand

Connect with us:
Follow Jacob Goldstein on LinkedIn, X and Instagram 
Email us at problem@pushkin.fm 
Follow Pushkin on Instagram, LinkedIn or X 
Listen to Jacob’s other show, Business History 
To listen to the show ad free, sign up for Pushkin+

Note: Today&rsquo;s show is sponsored by PayPal.
Kartik Hosanagar is a professor at the Wharton School. The problems he studies include: What will it take for people to trust AI agents to buy stuff for them? And how should businesses prepare for a world where their customers include AI agents?
In this episode, Kartik explains:
<ul>
<li>Why trust in agentic shopping will arrive category by category, not all at once</li>
<li>How a single old Reddit post erased a thriving brand from ChatGPT&rsquo;s recommendations</li>
<li>Why someone needs to take on the liability risk when purchases go wrong</li>
<li>How treating AI as just another sales channel is the mistake the movie studios made with Netflix</li>
<li>How to get a language model to pay attention to your brand</li>
</ul>
Connect with us:
<ul>
<li>Follow Jacob Goldstein on <a href="https://www.linkedin.com/in/jacob-goldstein-888a2441/" data-airgap-id="11">LinkedIn</a>, <a href="https://x.com/jacobgoldstein?lang=en" data-airgap-id="12">X</a> and <a href="https://www.instagram.com/jacobjgoldstein/" data-airgap-id="13">Instagram&nbsp;</a></li>
<li>Email us at <a href="mailto:problem@pushkin.fm" data-airgap-id="14">problem@pushkin.fm</a>&nbsp;</li>
<li>Follow Pushkin on <a href="https://www.instagram.com/pushkinpods/" data-airgap-id="15">Instagram</a>,<a href="https://www.linkedin.com/company/pushkin-industries/posts/?feedView=all" data-airgap-id="16"> LinkedIn</a> or <a href="https://x.com/pushkinpods?lang=en" data-airgap-id="17">X</a>&nbsp;</li>
<li>Listen to Jacob&rsquo;s other show, <a href="https://podcasts.apple.com/us/podcast/business-history/id1844409167" data-airgap-id="18">Business History&nbsp;</a></li>
<li>To listen to the show ad free, sign up for <a href="https://www.pushkin.fm/join-pushkin" data-airgap-id="19">Pushkin+</a></li>
</ul>

Every week on What's Your Problem?, former Planet Money host Jacob Goldstein talks with entrepreneurs and engineers tackling the biggest challenges at the forefront of technology. How do you make a trip to space as routine as a plane flight? How do you turn solar energy into clean fuel? How do you use AI to stop deadly infections before they spread? We hear a lot these days about how the world is getting worse. What's Your Problem? learns from the thinkers and doers trying to make our future better.

iHeartMedia is the exclusive podcast partner of Pushkin Industries.

Every week on What's Your Problem?, former Planet Money host Jacob Goldstein talks with&nbsp;entrepreneurs and engineers&nbsp;tackling the biggest challenges at the forefront of technology. How do you make a trip to space as routine as a plane flight? How do you turn solar energy into clean fuel? How do you use AI to stop deadly infections before they spread? We hear a lot these days about how the world is getting worse. What's Your Problem? learns from the thinkers and doers trying to make our future better.
iHeartMedia is the exclusive podcast partner of Pushkin Industries.

What's Your Problem?

Every week on What’s Your Problem, entrepreneurs and engineers talk about the future they’re trying to build – and the problems they have to solve to get there.

How do you take a drone delivery service you’ve built in Rwanda and make it work in North Carolina? How do you convince people to buy a house on the Internet? How do you sell thousands of dog ramps to weiner dogs all across America when a pandemic breaks the global supply chain? 

Hosted by former Planet Money host Jacob Goldstein, What’s Your Problem helps listeners understand the problems really smart people are trying to solve right now.

iHeartMedia is the exclusive podcast partner of Pushkin Industries.

Solving the Trust Problem in AI Shopping

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/35edc104-c4f3-489a-996f-b4eb000c6d9a/transcript