We’ve all heard that nothing ever gets deleted from the internet. Luke Arrigoni says that just isn’t true. His company deletes thousands of deepfakes every day.

Luke is the founder and CEO of Loti, and his problem is this: How do you turn the Internet into a place where people have more control over their name, image and likeness?

Tens of thousands of famous people pay Loti to scour the internet and take down deepfakes and unapproved endorsements. But in Luke's telling, this is just the beginning. The company will soon allow celebrities to license their likeness for use in AI videos, and it also plans to start offering its services to ordinary people. 

In this episode, Luke explains: 
The harm that online deepfakes and impersonations can cause 
How Loti automates tens of thousands of takedowns per day 
Why the law may soon make it easier to fight deepfakes 
Why celebrities are beginning to license their likenesses to AI platforms 
AI’s role in the future of human creativity 

Connect with us:
Follow Jacob Goldstein on LinkedIn, X and Instagram 
Email us at problem@pushkin.fm 
Follow Pushkin on Instagram, LinkedIn or X 
Listen to Jacob’s other show, Business History 
To listen to the show ad free, sign up for Pushkin+

We&rsquo;ve all heard that nothing ever gets deleted from the internet. Luke Arrigoni says that just isn&rsquo;t true. His company deletes thousands of deepfakes every day.
Luke is the founder and CEO of Loti, and his problem is this: How do you turn the Internet into a place where people have more control over their name, image and likeness?
Tens of thousands of famous people pay Loti to scour the internet and take down deepfakes and unapproved endorsements. But in Luke's telling, this is just the beginning. The company will soon allow celebrities to license their likeness for use in AI videos, and it also plans to start offering its services to ordinary people.&nbsp;
In this episode, Luke explains:&nbsp;
<ul>
<li>The harm that online deepfakes and impersonations can cause&nbsp;</li>
<li>How Loti automates tens of thousands of takedowns per day&nbsp;</li>
<li>Why the law may soon make it easier to fight deepfakes&nbsp;</li>
<li>Why celebrities are beginning to license their likenesses to AI platforms&nbsp;</li>
<li>AI&rsquo;s role in the future of human creativity&nbsp;</li>
</ul>
Connect with us:
<ul>
<li>Follow Jacob Goldstein on <a href="https://www.linkedin.com/in/jacob-goldstein-888a2441/" data-airgap-id="12">LinkedIn</a>, <a href="https://x.com/jacobgoldstein?lang=en" data-airgap-id="13">X</a> and <a href="https://www.instagram.com/jacobjgoldstein/" data-airgap-id="14">Instagram&nbsp;</a></li>
<li>Email us at <a href="mailto:problem@pushkin.fm" data-airgap-id="15">problem@pushkin.fm</a>&nbsp;</li>
<li>Follow Pushkin on <a href="https://www.instagram.com/pushkinpods/" data-airgap-id="16">Instagram</a>,<a href="https://www.linkedin.com/company/pushkin-industries/posts/?feedView=all" data-airgap-id="17"> LinkedIn</a> or <a href="https://x.com/pushkinpods?lang=en" data-airgap-id="18">X</a>&nbsp;</li>
<li>Listen to Jacob&rsquo;s other show, <a href="https://podcasts.apple.com/us/podcast/business-history/id1844409167" data-airgap-id="19">Business History&nbsp;</a></li>
<li>To listen to the show ad free, sign up for <a href="https://www.pushkin.fm/join-pushkin" data-airgap-id="20">Pushkin+</a></li>
</ul>

Every week on What's Your Problem?, former Planet Money host Jacob Goldstein talks with entrepreneurs and engineers tackling the biggest challenges at the forefront of technology. How do you make a trip to space as routine as a plane flight? How do you turn solar energy into clean fuel? How do you use AI to stop deadly infections before they spread? We hear a lot these days about how the world is getting worse. What's Your Problem? learns from the thinkers and doers trying to make our future better.

iHeartMedia is the exclusive podcast partner of Pushkin Industries.

Every week on What's Your Problem?, former Planet Money host Jacob Goldstein talks with&nbsp;entrepreneurs and engineers&nbsp;tackling the biggest challenges at the forefront of technology. How do you make a trip to space as routine as a plane flight? How do you turn solar energy into clean fuel? How do you use AI to stop deadly infections before they spread? We hear a lot these days about how the world is getting worse. What's Your Problem? learns from the thinkers and doers trying to make our future better.
iHeartMedia is the exclusive podcast partner of Pushkin Industries.

What's Your Problem?

Every week on What’s Your Problem, entrepreneurs and engineers talk about the future they’re trying to build – and the problems they have to solve to get there.

How do you take a drone delivery service you’ve built in Rwanda and make it work in North Carolina? How do you convince people to buy a house on the Internet? How do you sell thousands of dog ramps to weiner dogs all across America when a pandemic breaks the global supply chain? 

Hosted by former Planet Money host Jacob Goldstein, What’s Your Problem helps listeners understand the problems really smart people are trying to solve right now.

iHeartMedia is the exclusive podcast partner of Pushkin Industries.

Can We Defeat Deepfakes?

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/f1e81bf1-ded2-408f-8d17-b4d60013511b/transcript