Neil Cormican has spent his career trying to fix the interface on your TV. Before he was the head of design at YouTube TV, Cormican worked on program guides, interactive systems, and web-based TV. Lots of ideas, always the same roadblock. "Everybody already watches TV," he says. "So everybody has an opinion, and everything you do is always wrong." To borrow a Gladwell-ism, just about everyone has put in their 10,000 hours flopped on the living room couch, aimlessly thumbing through channels.

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