Like so many women, Meghan Litchfield dreaded shopping for jeans. There were the garden variety complaints: inconsistent sizing between brands, the way back pockets stretched or sagged, the humiliation of walking into a dressing room with half a dozen options only to walk out empty-handed. Even the best candidates were ill-fitting. Most of the time, she’d buy jeans one size up to fit her hips, then ask a tailor take them in at the waist.

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