In November 1981, Butterball introduced a toll-free hotline with a simple mission: to help Thanksgiving chefs turn out top-notch turkeys. And while the phone call remains the beating heart of the Turkey Talk-Line industrial complex, it has in recent years branched out. In 2008, Butterball took its first tips to social media. In 2016, it added texting to its toolkit. This year, it’s adding an Alexa skill.

The latest in-depth coverage covering the intersection of technology and culture. WIRED’s award-winning journalism will help you make sense of a world in constant transformation. Join us as we explore the ways technology is changing our lives.