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Star Wars Is Becoming a Religion, and May 4 Is Its Spring Festival

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It’s not even that good a play on words: May the Fourth Be With You. That’s all it takes to have a holiday? A pun? The joke at least has been around almost as long as Star Wars itself; official Star Wars doctrine traces the etymology to an ad congratulating Margaret Thatcher on the day she won the election to become Prime Minister of Britain in 1979, just two years after the first movie premiered.
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