In 2015, Sphero convinced you to fork over $200 for a tiny BB-8 that was—even for adults—pretty entertaining. Now it hopes you’ll pay $299 for an app-controlled version of Lightning McQueen, the hero of the Pixar franchise Cars. The toy goes on sale online today, and will hit the shelves of stores like Target and Best Buy on June 15, just before Cars 3 premiers in theaters. Is it cheap? No. But McQueen comes packed with more features than the average action figure.

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