When I met Andy Rubin, the founder of Android, earlier this year to talk about his new company, he showed me a PowerPoint deck from 2009. His team put it together just before the debut of the Motorola Droid, Android’s first real chance to take on the iPhone. The campaign slogan was “Droid Does,” and Motorola planned to harp on all the things the iPhone couldn’t do. It crowed about multitasking, “real keyboards,” and interchangeable batteries.

The latest in-depth coverage covering the intersection of technology and culture. WIRED’s award-winning journalism will help you make sense of a world in constant transformation. Join us as we explore the ways technology is changing our lives.

Advertisement