Back in the last presidential campaign season, reporters on the tech and politics beats began noticing a rise in far-right memes that supported Trump. Memes being memes, these seemed initially like weird, off-color jokes. They wondered: What the hell is going on? Was this shitposting ironic or serious? Or both? Either way, it seemed newsworthy. The memes were climbing the trending lists on every social network and landing on the front page of Reddit.

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