Bob Marley turned reggae into a global phenomenon, introduced the world to Rastafari, and put Jamaica on the map. Three decades after his death, his message still resonates. Marley’s appeal remains so universal that his brand powers a massive licensing business. Everywhere you go, you’ll see Marley’s face on t-shirts, flags, stickers, energy drinks, pipes, hats, beach towels, and pint glasses. Pretty gross.

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